CO-OP ADVERTISING – WHAT IS IT?

In general, Co-op advertising is a joint venture or “partnership” between a buyer and seller to promote sales to the consumer. Specifically, it is an agreement between a manufacturer and a retailer to share the cost of advertising at the local level.

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Extraordinary Times

We're living in extraordinary times and Newsday's advertisers are stepping up. The advertising team at Newsday has launched a Facebook group to highlight businesses that are going above and beyond to help the Long Island community during the coronavirus pandemic. Here are some of their stories as featured in the pages of Newsday Hometown Shopper. Join the group to find out about the latest services, specials and operating hours being offered.